Marketing Strategies That Your Customers Will Love

  1. Jill Andrews
  2. May 9, 2016 8:54 am

In this contemporary era, many corporate leaders are interested in optimizing their marketing campaigns. If this is one of the pressing objectives at your company, now is the time to develop advertising strategies that will help your business earn increasingly impressive bottom lines. The key to success with marketing optimization is implementing tips and tricks that your customers will fall head over heels in love with. Here are just four of many marketing strategies that can make it happen:

1. Diversity Marketing.

The reality of cultural differences such as history, social issues, lifestyles, interests, and beliefs is typically not a secret to business owners. However, many corporate leaders have yet to implement marketing strategies which appeal to their specific demographic and the cultural distinctions of group members. Yet doing so is important. When you develop and implement advertising campaigns which acknowledge and celebrate your target market’s religion, ethnicity, race, gender, and sex, you are much more likely to develop a sense of community and connectivity with them.

An example of a company that effectively integrated a diversity marketing campaign would be American Express. Recently, the company’s advertising professionals developed the Amex’s Pride Network. The network is a community of Amex employees who identify as LGBT individuals. These individuals developed the powerful, catchy slogan “Shop Small. Shop Proud.” They also visit events and businesses where LGBT community members are likely to congregate. By frequenting these places, the Amex’s Pride Network individuals are better able to develop strong relationships with LGBT group members.

2. Community Marketing.

This marketing technique is predicated on the principle that in addition to attracting new business, corporate leaders should focus on retaining their current clients. One of the best ways to realize this objective is through community marketing, which is basically the practice of continually interacting with one’s client base in a meaningful way that promotes community and ongoing conversion. Starbucks has done an excellent job of using this marketing strategy. For example, the company maintains the website mystarbucksidea.com. This website enables customers to share their ideas and opinions about brand products. Starbucks then responds by introducing production techniques, ingredients, and toppings that the customers express interest in. By remaining fully cognizant and up to date regarding customer opinions and preferences, Starbucks is able to design products and consumer experiences that will engender 100% satisfaction and ongoing conversion.

3. Evangelism Marketing.

This form of advertising is designed to turn customers into brand evangelists. By creating incredibly positive consumer experiences with your brand, you increase the likelihood that your current customers will speak positively about your products and/or services to other individuals in their social networks. There are several strategies you can utilize to put this brand-building process in motion, and one is by including Share Buttons on the content pages of your website or blog. Doing so increases the likelihood that your readers will forward information about your brand to other people through popular social networks like Facebook, Twitter, and Google+.

4. Cause Marketing.

Cause marketing is a form of advertising in which a business joins forces with a non-profit organization to support a specific cause. The cause could be anything from cancer research to providing career services to women who have been victimized by domestic violence. This advertising technique is incredibly effective for numerous reasons, one of which is that consumers tend to develop a positive impression of a business upon learning that the organization is giving back to the local community or world in a powerful, productive way. One company that has successfully integrated cause marketing into its advertising approach is Nike. In the past, Nike worked with (PRODUCT)RED to develop goods designed to increase awareness of Africa’s HIV/AIDS crisis.